“So… what are we actually getting for our money?”
If hearing these dreaded words from clients brings you out in a cold sweat, this month’s Happy Hour is for you.
Building a great website or running a solid marketing campaign is only half the job. Showing clients it worked, in a way they understand, care about, and remember when the next invoice lands, is the next battle.
Get that right and you’re not just a supplier, you’re the partner they can’t imagine doing without (or replacing).
For November, we’re taking a look at how to prove our efforts are working to clients. No vanity metrics, no 40-page PDFs nobody reads. Just the stuff that keeps clients happy and retainers rolling on every month.
We’ll cover:
- The stats to share: which numbers clients care about, and how to turn that data into a story about leads, sales and growth
- How to track progress and set benchmarks
- The tools we use: the analytics, reporting and dashboard tools in our stacks, and how to set them up so reporting doesn’t consume your entire week
- Check-in rhythms that keep clients in the loop without drowning them in TMI
- The tricky stuff: how to show the value of things that don’t fit neatly in a spreadsheet, like branding, brand awareness, accessibility, site care, and peace of mind
As always, expect plenty of useful takeaways and great conversation!