In this Happy Hour call, SEO expert Pete Everitt joined us to tackle the ever-evolving world of search rankings, content strategy, and algorithm changes. Pete shared invaluable insights about Google’s Helpful Content Update, what it really means for content creators, and how it has impacted both winners and losers in the SEO game over the past year.
The discussion explored topics like balancing user-first content with SEO principles, leveraging schema markup to improve rankings (especially for authors and local businesses), and the do’s and don’ts of incorporating AI-written content into your strategy. Pete also broke down practical, actionable tips for refreshing old content, building effective internal linking structures, and navigating local search optimization.
The Q&A portion featured questions on topics like dynamic content, the best ways to use accordions and tabs for SEO, and strategies for keeping time-sensitive event pages relevant. Plus, we got into some fun banter about “Peter pressure” (thanks, Melissa!) and schemed up plans for a potential follow-up, hands-on workshop on implementing schema for real-world sites.
If you missed the live session, this replay is packed with golden advice to help you stay ahead in today’s competitive SEO landscape!
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