We’ve all been there… The site launched, the client signs up for a care plan, then the website just sits there.
Of course, you’re keeping it running — plugin updates, security, backups, etc. — but most of that work is invisible.
Eventually someone asks the dreaded question: “So… what are we paying for again?”. Or worse, the agency down the road comes and swoops them up promising big improvements and a “fresh perspective”.
Most client relationships don’t fall apart because you did bad work, they fall apart because the client can’t see what they’re getting.
This webinar is about fixing that.
Split testing (or “A/B testing”) is one of the easiest ways to create visible, measurable progress. It gives you a reason to stay in the conversation, a clear way to prove wins, and a system that makes clients feel like they’ve got a partner, not a vendor.
In this session, Tom Carless (founder of ‘AB Split Test‘) will be covering:
- How to position split testing so it feels like a no-brainer (not an upsell)
- What to test first on most WordPress sites (and what to avoid)
- A simple cadence for running tests, reporting results, and keeping clients engaged
- How this turns “maintenance” into “growth,” leading to longer relationships and more predictable revenue
If you want clients who stick around because they can see the website improving and making them more money — you’re not going to want to miss this one!
About the Presenter
Tom Carless
WordPress agency owner turned CRO nerd. 15 years of testing then 7 years building AB Split Test to help WordPress devs grow their business. Mountain man. 3 kids, a wife, a dog, and a ski locker side hustle.