How AI Search Works

It’s no secret that how people find stuff online is changing. Increasingly, ranking #1 matters less than getting recommended by the bots.

In this presentation, I’m going to teach you how AI search works. You’ll leave understanding the step-by-step process AI systems use to compose AI answers.

And I solemnly swear I will not get all technical and bore you with the nerdy details! Instead, my goal is to equip you with a simple mental model of how these systems really work, under the hood.

So, if you’ve ever wanted to know how to show up better in:

• Google’s AI Overviews,
• Google’s AI Mode,
• ChatGPT,
• Perplexity,
• … and any other shiny new search-enabled AI chatbot that launches between now and October 14th — Well then, friends, RSVP to my talk.