If you run an agency (or honestly, any kind of business), this will probably feel uncomfortably familiar:
- You know you should be doing outreach, but it keeps getting pushed.
- You know systems would help, but you never quite get around to building them.
- You start strong with habits, processes, or goals… and then somehow they quietly disappear.
This session isn’t about motivation, hustle, or “trying harder.”
It’s about understanding why smart, capable, highly motivated people still struggle to follow through — and what to do instead.
What We’ll Cover
Steve will help us understand why even highly motivated people like us often do such a lousy job of doing the things we know we should do.
You’ll be surprised – and relieved – to learn that poor follow through isn’t exactly your fault! That’s right, there’s a largely overlooked design flaw in the normal human mind that causes us to waste our intelligence, knowledge, experience, energy, money, time, and hope.
And Steve will show us how we can work around that design flaw to do a better job of turning our good intentions into work-improving and life-improving action.
This is especially relevant for agency owners who are:
- Tired of feeling like follow-through is a personal failure (spoiler: it’s not)
- Juggling client work while trying to improve the business itself
- Frustrated by knowing what to do but struggling to execute consistently
About the Presenter
Steve Levinson, Ph.D.
Steve is a clinical psychologist, author, inventor, and entrepreneur who has devoted his career to helping people do a better job of following through on their own good intentions. His groundbreaking discoveries and insights into the unfortunate way the normal human mind treats good intentions have been featured on TV, radio, and in print media around the world. He’s written two books on the topic of following through, Following Through: A Revolutionary New Model for Finishing Whatever You Start, and The Power to Get Things Done (Whether You Feel Like It or Not).