Ah November… sale season is in full swing and shoppers are desperate for a bargain on Black Friday. What better time to get to grips with the ins and outs of selling online, tracking what matters most, and proving return on investment for our clients.
This month’s webinar is with the multi-talented Derek Ashauer of Conversion Bridge.
He’s on a mission to help agency owners and freelancers that making pretty websites is no longer enough. The days of a screenshot-only portfolio are long gone, we need to say “We helped grow online sales by 37%” or “We increased leads by 44%” to justify our existence (and pay check) to our clients.
Setting up analytics and doing conversion tracking is an essential part of making that shift and something that needs to be done on every client site, even if they aren’t specifically paying you for CRO services.
Derek will walk us through:
- What analytics and conversions are
- Why they matter for Ecommerce growth
- What UTM tags are, why they matter, and how to set them up
- How to start using all this info to make better decisions and keep clients coming back for more
Join us on the day for a Q&A session after the main presentation!